Kevin is a marketing, messaging, and PR writer with over 25 years of experience explaining the business of business to employees, customers, partners, investors, analysts, and the public.
His specialties are CXO communications, corporate messaging, press releases, white papers, bylined articles, annual reports, earnings call scripts, video scripts, ad copy, demand generation emails, songs, music mashups, and now novels.
Alternating as an employee and consultant, Kevin has worked for Adobe, Azul, BEA Systems, Citrix, Deepwatch, DigitalOcean, IBM, Microsoft, Polycom, Riverbed, Tehama, Veeam, and VMware, to name a few.
In the past couple of years, Kevin has been transitioning from messaging to more of a focus on direct email sales and marketing, demand generation nurture campaigns, and weekly sales digests to coordinate assets and communications.